This course is excellent for translation industry freelancers who are already promoting their services to direct or agency clients and wish to apply advanced techniques in marketing and interpersonal skills.

Prerequisites

Introductory Selling Translations® for Freelancers or an active history of promoting their business, or an interest in advanced sales and marketing techniques.

Delegate benefits

This course assumes some previous knowledge of sales or marketing in the translation industry. It is built from the ground up to meet the needs of freelancers in the translation industry. The course is aimed at freelancers and matches their personality with sales and marketing activities.

After attending this course, delegates will be able to:

More effectively target and win profile clients.

Course contents include:

• Promoting your business (including: additional services, website and web presence, multilingual search engine optimization)
• Wining larger accounts
• Account management
• Advanced selling skills
• Individual and, where appropriate, group exercises
• Detailed course notes and Appendix

Course Details

Appropriate for: Freelancers who are already comfortable with some aspects of selling and promotion.

Cost: please call

Duration: 6 hours

Maximum number of delegates: 12

Delegates receive: course notes, certificate, crib sheet

Course materials: Supplied as a pdf or on-line learning environment course notes