Amicus TransTec is proud to be the UK Association of Translation Companies' preferred training partner. Nowhere is this partnership more in evidence than with our Selling Translations^® training courses many of which can be adapted for ATC members specific needs.

Contact us if you'd like to learn more about our courses or request a specific course to run for ATC members.

ATC Certified Training Course (1 Day)

Joining Instructions

This course is a fast paced one day course held regionally around the UK. The next course is scheduled for February in London. Please contact the ATC to book a place on this extremely popular course. This is a Certified Course with delegates needing to pass an end of day examination to gain certification.

Course Description

The primary objective of this training course is to provide a broad overview of the Sales process to Translation Companies. The course has been created from the ground up for the translation industry and is the only ATC Certified Sales Training course. It is packed with information and has a full appendix listing many other sources of information and additional materials not covered in the main course.The course is very popular and has been praised by many delegates please see the Testimonials.

Who Should Attend?

- Staff with no experience of sales
- Translation Company production staff looking to move into Sales or gain a greater understanding of sales techniques and processes
- Experienced Sales Staff who are new to the Translation Industry
- New starters who are new to the industry and to sales
- Experienced Translation Industry Sales staff looking for a refresher course

Benefits to your business

- Increased sales skills leading to more sales
- Increased awareness of sales techniques applied by your competition
- Discovering sales skills that work with your company culture and staff's personalities

Course contents

- Introduction to the Translation Industry
- The ATC
- Personal sales skills and personality
- Business Development Strategy and how it is used by other Translation Companies
- What Buyers Want
- Finding New Prospects
- Telesales Techniques
- Listening and Questioning
- Objection Handling
- Compelling Sales Communications
- Expressing the benefits of your offerings to your clients
- Activity Ratios and Managing Time
- Applying Solution Sales to the Translation Sales Process
- Account Management
- Full Appendix: Including sources of further information, templates and many pages of additional materials