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Common Sense Advisory and Selling Translations®

Amicus TransTec is proud to provide Selling Translations® sales training in conjunction with Common Sense Advisory.
Supercharge Your Sales Strategy in Wiesbaden, Germany!
Date: October 17, 2011
Location: Radisson Blu Schwarzer Bock Hotel, Wiesbaden, Germany
Speaker(s): Doug Lawrence and Nataly Kelly
Following the success of the joint workshop with CSA for the Association of Language Companies (ALC) in Las Vegas, Nevada, Selling Translations® is delighted to announce the re-running of this workshop in Wiesbaden, Germany. Register your place before September 9th 2011 to receive a 20% discount (code SW1011).
This interactive course, drawing upon the latest Common Sense Advisory research and practical industry experience, will enable you to supercharge your sales strategy and management by choosing the right markets, people, and tactics to drive sales revenues. This course is developed exclusively for the translation industry and is designed especially for business owners and sales leaders.
On successful completion of the course, you will be able to:
- Situate your company clearly within the language services landscape
- Apply detailed information on how clients manage translation providers
- Understand the maturity levels of your clients and how they view translation
- Identify, select, and plan effective market penetration
- Run motivating sales meetings
- Manage, motivate, and sanction sales teams and individuals
- Recruit sales team members that work with your company's culture and ambitions
- Understand the translation buying and sales processes
- Develop a sales plan that is right for your company's culture and ambitions
As with the ALC event this workshop is particularly suitable for company owners, senior management, and sales managers.
Early-bird price for registration prior to September 9, 2011: US$960 Enter discount code SW1011 to receive the 20% discount.
What participants of previous workshops have said:
Doug Lawrence of Selling Translations® knows the translation industry and knows how to SELL. Our CSA training was excellent. Doug is smart, funny, fun, and certainly enjoys his work. I highly recommend the class and hope to enroll in another one soon.
Sandra DeLay President Translation by Design, Monterey, USA
格•劳伦斯 (Doug Lawrence) 的 “营销翻译业务”(Selling Translation) 课程讲授每家翻译公司如何在市场上定位,如何寻找客户,如何摸索增加营业额的渠道。无论你现在是否拥有销售团队,“营销翻译业务”(Selling Translation) 课程都能令您获益非浅。作为加拿大翻译公司 wintranslation 的总裁,我不仅在此课程上得益良多,更受益于格•劳伦斯 (Doug Lawrence) 的课后辅导,为我提供各方面的建议。“营销翻译业务”(Selling Translation) 课程是每家翻译公司物超所值的投资。
Huiping Iler, wintranslation, specializing in Chinese to English translation services, Ottawa, Ontario
Doug Lawrence’s Selling Translations workshop is a worthwhile investment for every language service provider. It provides a solid roadmap and methodology in building each company’s unique value proposition, prospecting process and channels of execution. Whether you have no sales force or leading an existing team, this workshop has something to offer. As the owner of wintranslation, a Canadian based language service provider, I not only fully benefited from the course but also the post support from Doug. The investment I made in the course is excellent value for money.
Huiping Iler, President, wintranslation professional translation services, Ottawa, Ontario
Supercharge Your Sales Strategy!
Date: May 18, 2011 to May 21, 2011
Location: M Resort, Las Vegas
Speaker(s): Donald A. DePalma and Doug Lawrence
Common Sense Advisory and Doug Lawrence have teamed up with the Association of Language Companies (ALC) to bring a special full-day workshop to the upcoming conference in Las Vegas, Nevada. This course, drawing upon the latest on Common Sense Advisory research and practical industry experience, will enable ALC members to supercharge their sales strategy and management by choosing the right markets, people and tactics to drive sales revenues. This course is developed exclusively for the translation industry.
Strategic Sales Management Workshop Budapest, Hungary
Selling Translations® is pleased to announce the Strategic Sales Management Workshop in collaboration with Common Sense Advisory.
When: 13th September 2010 9:00 AM - 14th September 2010 5:00 PM
Where: Art'otel Budapest, by Park Plaza, Budapest, Hungary
Pricing: USD $ 1,900 per delegate
Speakers: Doug Lawrence, Selling Translations®
After completing this workshop, participants will be able to develop a sales strategy and benefit from translation sales expert Doug Lawrence’s expertise as well as from data and information provided by the industry’s leading research organization, Common Sense Advisory. Participants will receive industry-specific sales training ensuring that they apply sales skills in line with their personal styles and business goals. The workshop is designed for sales team members, owners, and managers responsible for sales strategy and results.
The highly interactive workshop will be facilitated by Doug Lawrence of Selling Translations® and will take place over 2 days. Some of the topics are:
* Translation industry buying and selling processes
* Translation industry sales strategy and tactics
* Using research for competitive advantage
* Understanding personality and its impact on sales
* Prospecting and qualifying opportunities
* Asking and answering Tough Questions, and listening skills
There are still some places left follow this link to book your place.
Strategic Sales Management Workshop Boston, MA, USA
Selling Translations® is pleased to announce the Strategic Sales Management Workshop in collaboration with Common Sense Advisory.
When: 7/15/2010 9:00 AM - 7/16/2010 6:00 PM
Where: The Westin Copley Place (map), Boston, MA - USA
Speakers: Doug Lawrence, Selling Translations®
After completing this workshop, participants will be able to develop a sales strategy and benefit from translation sales expert Doug Lawrence’s expertise as well as from data and information provided by the industry’s leading research organization, Common Sense Advisory. Participants will receive industry-specific sales training ensuring that they apply sales skills in line with their personal styles and business goals. The workshop is designed for sales team members, owners, and managers responsible for sales strategy and results.
The highly interactive workshop will be facilitated by Doug Lawrence of Selling Translations® and will take place over 2 days. Some of the topics are:
* Translation industry buying and selling processes
* Translation industry sales strategy and tactics
* Using research for competitive advantage
* Understanding personality and its impact on sales
* Prospecting and qualifying opportunities
* Asking and answering Tough Questions, and listening skills
* Managing and maximising sales revenue from major accounts
Strategic Sales Management Workshop, Paris, France
This workshop took place on 22nd and 23rd April 2010 at the Radisson Blu Hotel, Paris Boulogne in Paris, France. Read delegate feedback for this workshop.

